The Intentional Leader

For leaders shaping culture with purpose, clarity, and courage

A research-informed leadership newsletter on culture, self-awareness, and the behaviors that shape organizations.

The Intentional Leader is a thought leadership newsletter for executives, and organizational leaders who understand that culture is not shaped by statements, but by behavior. Each edition explores how leadership decisions, mindsets, and everyday actions quietly shape organizational culture, often in ways leaders don’t intend. Grounded in research and real-world experience, the newsletter offers insight, reflection, and practical tools to help leaders examine how they lead, what they normalize, and how greater self-awareness cultivates cultures rooted in clarity, accountability, trust, and alignment.
Written by Dr. Nicole Yeldell Butts—organizational culture strategist, executive coach, author, and creator of the SHIFT framework—The Intentional Leader is grounded in her work helping leaders and organizations lead with greater intention, self-awareness, and impact.

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What David Beckham Reminded Me About the Long Road of Building and Becoming

Last month, I attended the Forbes Iconoclast Summit, where I heard conversations about leadership, investment, and the future.

One of the conversations that stayed with me was David Beckham’s. Not because of his fame or the global brand that surrounds his name, but because of what his story revealed about the long arc of building.

The debt. The risk. The decision not to take the easy exit. The willingness to keep investing before the outcome was secure.

He described being millions of dollars in debt and receiving an offer that could have allowed him to exit the discomfort. But he did not. He stayed with his vision. He kept believing, investing, and building.

He also spoke about Victoria Beckham’s business journey, and the many years spent building before the business became profitable. That part stayed with me too, because it interrupted the myth that visibility makes the road easy, or that success arrives quickly simply because people know your name.

That is a leadership lesson worth sitting with. But it is also a becoming lesson.

Sometimes the work is not only building the vision. It is becoming the person who can carry it.

That is why Beckham’s story felt personal to me.

I heard it through the lens of a woman building something that is still becoming: my business, my body of work, my voice, my platform, my podcast, my community, my next chapter.

There are days when the vision is clear, but the evidence has not fully caught up yet. That space feels tender. It requires faith before full visibility. Investment before guaranteed return. Consistency before recognition. Courage before certainty.

And that is why this reflection sits at the intersection of The Intentional Leader and Boldly Becoming.

It is about building, yes. But it is also about the inner work required to stay aligned with what we are building while we are still in process.

For me, five lessons stood out.

1. Invest in Yourself Before the Evidence Is Obvious

One of the strongest lessons from Beckham’s story was the importance of investing in yourself.

That sounds inspiring, but in practice it can be deeply uncomfortable.

Investing in yourself rarely feels simple when the outcome is uncertain. It may require time, money, reputation, energy, discipline, sacrifice, and belief before there is proof that the investment will pay off.

That is true for entrepreneurs. It is true for executives, athletes, creators, and anyone boldly becoming.

There is often a season when the vision is clear to you before it is validated by the marketplace, the boardroom, the audience, the industry, or even the people around you.

That season can feel lonely, but it is also formative.

Because leadership is not only tested when everything is working. Becoming is not only tested when everything is clear.

Both are tested when you are still building, still carrying the cost of belief, still making decisions without applause, and still investing when the return is not yet visible.

2. Stay With the Vision Long Enough for It to Mature

Beckham’s story also reminded me that meaningful visions often take longer than we expect.

That matters because we live in a culture that celebrates speed. We admire the launch, the announcement, the funding, the acquisition, the viral moment, the visible breakthrough.

But most meaningful things are not built in one decision, one campaign, or one quick win. They are built through repeated, often daily, courageous decisions during the years when no one is clapping yet, when the strategy is still taking shape, when the numbers are going against you, and when people are questioning the vision.

A vision does not mature simply because we wait. It matures because we tend to it: through the daily choices that rarely look remarkable from the outside, through relationships built over time, through the humility to keep learning, revising, recalibrating, and course correcting without abandoning the vision, and through the discipline of showing up when the excitement has worn off and the exhaustion has kicked in.

Intentional leaders, and those in the process of becoming, understand that vision is not only about seeing what could be. It is about staying with what could be long enough, and tending to it consistently enough, to help it become real.

3. Know the Difference Between Relief and Alignment

One of the details that stayed with me most was that Beckham had a significant offer on the table and chose not to take it.

That kind of decision is easy to romanticize in hindsight. But in the moment, it requires discernment and courage.

There are times when accepting the offer is wise. There are times when the open door is aligned, timely, and right.

But there are also times when the offer is not alignment. It is relief.

And relief can be tempting. Especially when the road has been long, the debt is heavy, the outcome is uncertain, and the people around you may not fully understand why you are still holding on.

That is why discernment matters.

Intentional leaders must learn to distinguish between an opportunity that advances the vision and an opportunity that simply ends the discomfort. The same is true in seasons of becoming.

We have to ask: Is this an aligned opening, or am I simply tired? Is this a true yes, or is it relief from uncertainty? Is this the next right step, or am I trying to escape the discomfort of the room between?

These distinctions matter because not every open door is the right door, and not every offer is the right offer.  Sometimes it is escape. Sometimes it interrupts the very thing that needed more time to mature.

4. Persistence Is Active, Not Passive

When we talk about persistence, we sometimes make it sound like waiting, enduring, hoping, or holding on. But true persistence is not passive. It is active.

It is learning, adapting, and adjusting. It is making decisions, building relationships, absorbing feedback, and taking calculated risks. It is the discipline of continuing to move when progress is slow.

That was the leadership lesson I heard in Beckham’s story. He was not simply refusing to quit. He was continuing to build.

There is a difference.

Refusing to quit can become ego if we are unwilling to learn. Continuing to build requires humility, but not abandonment of the vision. It requires knowing what must remain steady and what must evolve.

That is the work of intentional leadership. It is also the work of boldly becoming.

Not simply holding on, but building forward.

Taking the next step when doubt is loud. Making the next decision when the path is unclear. Returning to the work with new information, renewed discipline, and deeper alignment.

Taking the next step when doubt is loud. Making the next decision when the path is unclear. Returning to the work with new information, renewed discipline, and deeper alignment.

5. Respect the Long Road to Becoming

In a culture that celebrates speed, virality, and overnight success, Victoria Beckham’s 12-year business journey to profitability is a reminder that the road to success can be long.

The public often sees the breakthrough, but leaders and those in the midst of becoming live the years that made it possible.

And those years are rarely as clean or brief as the story sounds once success has arrived.

There are years of uncertainty. Years of learning. Years of recalibration. Years of carrying the vision while also carrying its cost.

That is why leaders need more than ambition. They need endurance.

And that is why becoming requires more than inspiration. It requires commitment to the work.

The Leadership and Becoming Reflection

These five lessons offer a reflection for intentional leaders and for women boldly becoming. Ask yourself:

  • Where am I waiting for external validation before investing in what I know I am called to build?
  • What vision in my life, leadership, or becoming needs more time, and disciplined commitment?
  • Am I considering an opportunity because it is aligned, or because it would bring relief from discomfort?
  • Am I actively building, learning, and adapting, or am I simply holding on?
  • Where have I underestimated how long meaningful success and transformation can take?

 Nelson Mandela is often credited with saying, “It always seems impossible until it is done.”

I am holding that close right now.

Building something meaningful rarely feels clean while you are inside it. It can feel uncertain, expensive, slow, lonely, and deeply personal.

But if the work is aligned, the vision is rooted, and the purpose is real, the long road may not be evidence that you are failing.

It may be evidence that you are building something that needs time to become.

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